It was back in 1886, when Fermo Signorelli established in Umberto I street, actual Martiri street, one of the first pastry bars equipped with Espresso machine. Over the years, the award-winning bar changed location several times between city headquarters, to constantly find spaces suitable for an ever-growing production and destined to an increasingly larger clientele: without moving far away from central area, rooted in his vocation to be in Alessandria city and to takepart in the tradition of walking through the center streets, having an aperitif or a sunday morning pastry

The notoriety increases, and the fine Fermo Signorelli bakery starts to be inquired throughout Italy and beyond.

At this point Fermo Signorelli, like a good piedmontese that has married the tradition of fine Turin pastry, decides to expand the production. A production that is rich of the Savoy court sophistication and fine as french recipes.

From the 80’s, the italian taste in wedding ceremonies deeply changes and the trend becomes organizing receptions either in their own houses and gardens or to rent pretigious and historical locations: like castles, estates, abbeys.

Rovida Signorelli gives to the new home reception segment, an approach that is both gastronomic, aesthetic and revolutionary

A wedding reception is not just a lunch, it is a proper party, an event, and Rovida Signorelli builds, around it a refined kitchen, a scenography artistically made, with decorations, lights, floral arrangements and banquets that will make Rovida so famous, to asssit some of the most prestigious events in Italy in the following years.